What is Search Engine Optimisation (SEO)
SEO is the process of optimising a website in order to achieve good positioning within the search engines for targeted keywords that are relevant to your products or services.
Some SEO work is done during the design process and all of our sites are designed with SEO in mind. But that’s just the beginning. Search engines use a complex set of algorithms to return a website within its results pages and these algorithms are constantly evolving. Regular, active SEO work is necessary to react to changes in the way that search engines evaluate a website against search queries, and to maintain top search engine positions.
We can offer a range of SEO services that will really work for your business and your budget. We understand there are times when you just can’t wait to get your site high in the rankings naturally. Our full range of SEO tools and services will get your site where you want it.
What are the benefits of SEO?
What are the benefits of SEO?
If people use the search engines in order to find your products or services, then your website needs to compete for the top rankings when potential customers perform searches online. If your website is not being displayed for these search terms then your company simply won’t be found.
Effective SEO will give your business better long term return on investment compared with other forms of search engine marketing whilst providing your company with more exposure, branding and awareness in the online environment.
There is no quick fix solution to achieving first page positioning in Google. Search engine optimisation is a long term investment in your website but it is one of the best investments that you can make in your business. If you want your business to succeed online and stand out from the rest, SEO is the tool that will achieve the good quality, targeted traffic that you need.
What does SEO involve?
What Does SEO Involve
Search Engine Optimisation involves a wide variety of tasks that are carried out both onsite and offsite. When looking at the optimisation of a website, it is important to consider the following main points:
- A user friendly website structure that will appeal to both humans and the search engines. A site must be designed and built with SEO in mind but it is important to ensure that the site satisfies the visitor first and then the search engines.
- Well researched keyword search terms. Keywords are important to SEO as they form the basis of all searches online. We can help you to determine which are the best performing keywords for your products or services, ensuring that your business can compete online.
- Good quality, optimised content. A website site needs contain high quality, engaging and relevant content which can then be optimised for the right keywords. Content must be unique and should be regularly updated to ensure that the site remains fresh and appealing to online users
- Link popularity. This is all about the popularity of your web site and how to maximise its visibility online. This can be achieved by growing the network of quality links into your website. Links help to send out signals of trust and therefore good quality links into a website are as good as third party recommendations. There are many ways to build links but quality is key to this particular SEO tactic. Careful assessment of each potential link partner is essential to ensure that you benefit from the links that you build.
- Emerging trends and usage data. Search engines are constantly refining the methods that they use to evaluate websites against search criteria. Therefore, regular SEO work will help to maintain good organic rankings.
Our SEO specialists have a range of professional SEO tools and extensive knowledge of ethical SEO tactics that will get your site to where you want it to be.
Basic SEO Terminology
This is the more commonly used abbreviation for Search Engine Optimisation.
These are the search terms entered by online users when performing a search online. Websites are optimised around specific keywords.
This is the term used to describe the positioning of a web site in the search engine results pages (SERP’s).
These are the set of rules or criteria used by the search engines to determine a web site’s position in the search engine results page for particular keyword searches.
Organic Search Results
This refers to search traffic that is not paid for. Paid traffic includes sponsored listings that are part of a Pay Per Click Google advertising campaign.
A link from another website into your website.